2012年6月19日星期二

Apple could become a model for sustainable development?


Is the Apple the the Model of a Sustainable Company?
Apple laptop everywhere in the Apple logo Photo: David Paul Morris / Bloomberg News

Hundreds of used to measure a company's ability to continue development standards, there is a neglected: the expansion of the size of the company is much larger than the number of employees of the company.
A model of sustainable development of the company usually has a significant stock growth trajectory, as well as sufficient cash flow; decisively to eliminate inefficiencies in the operational process and supply chain in R & D emphasis on social change and efficient use of energy products; will enhance the company's the transparency of the operations to outside review to ensure that the highest legal and social standards.
Scale expansion of capacity and the world moved up speed into a measure of corporate sustainable development criteria, then Apple can be a model of sustainable development.
Professor of Earth Institute at Columbia University graduate student in 2009, of the earlier sustainability and investment programs. The students from various fields, including hedge fund management, protection, utilities, fashion, supply chain experts. I and students were collected and picked out some of the most promising companies - these companies well versed in economic globalization has brought new risks and opportunities, and to make appropriate reforms, they are also committed to deepening improve resource utilization efficiency. Apple is .2009 by the end we selected 20 one of the core, Apple's stock price is $ 192 per share, ahead of the stock market .2010 and 2011 in the Standard & Poor's 500 Index ahead.
Portfolio of the students experiment more in-depth studies have shown that in the long run who outperformed those who did not consider the factors in this regard the company establish a "sustainable development culture", these companies increasingly turning to sustainable development Apple the courage to reform more than any one company more successful. from 2001 to 2003, Apple's shares at $ 7 per share to $ 12 range fluctuations in order to meet China, India, Brazil and other emerging middle class in developing countries, consumption expansion. Today, its share price has soared to $ 500 to $ 600 per share in April of this year, once reached a historic high of $ 644 per share, it is now, only a market capitalization of more than 500 billion U.S. dollars market investment, or catch a good time, or miss this pie. However, the two portfolio rate of return is difficult to fight with the company of the sustainable development of sex-related.
2007, Apple released its annual report on the relations of cooperation with suppliers, more open than competitors, more detailed product environmental impact assessment, covering product on the impacts of climate change, product energy efficiency, product raw materials, product packaging, the products on the rejection of the prohibited drug, and product recyclability. iPAD2 the environmental impact assessment report that, iPAD2 production standards higher than the EU guidelines on the prohibition of the use of certain dangerous substances in electrical and electronic equipment to avoid in its. iPAD2 production on the display, use of mercury, arsenic trioxide in the glass, BFRs (brominated flame retardants) and PVCs (polyvinyl chloride).
Apple's report, the critics and not mercy., Apple and its overseas subsidiaries are more generous to accept supervision from the militants, investors, government and magazines review of China's environmental protection activists, the Chinese public and the environment Affairs Institute founder Ma asked Apple to open the Apple supply chain for an individual to give a reasonable explanation. Apple manufacturing partner Foxconn in China, many staff jumping suicides, has been on the staff of long , pay great attention to unsafe working environments and crowded accommodation. Earlier this year, Apple has joined the equality of labor union, which is the first technology company to join Apple's investment in terms of at least 50 covered by the provisions of labor law and a series of codes of conduct.
Most of the accused Apple article of the working environment the data and examples from Apple's own disclosure of information. Apple's own stringent requirements of the foreseeable, the apple is low in this labor, workers' ability varies country to introduce a more supervisory review most Chinese factory workers home spent. important is the attitude of the company, through its open and transparent style and influence far, Apple has not only improved the working conditions of workers at Foxconn, more to bring this trend to the whole of China. Apple vision repulsed the Detractors also grow Apple last year, the supplier of the information disclosed that the company transparent welcome, as well as rebuild the confidence of investors.
Sustainable development concern not only with suppliers and working environment of employees, concerned about the environment also provide space for the growth of Apple's (in the United States, many people wrongly assume that sustainable development is only concerned about the environment) in 2001 Carbon Disclosure Project revealed that Apple and nine other high-capitalization companies did not respond to the Group's annual carbon emissions survey. Greenpeace in April this year dropped the bombshell, summed up the use of cloud computing technology the company's environmental impact assessment: three IT companies - Amar Johnson, Apple, Microsoft - Kingdom in the clouds building, their rapid expansion, but there is not enough emphasis on energy, they are strongly dependent on polluting energy to develop their own cloud technology. "The report aroused Apple strong repercussions, Apple issued a statement in May that it had approved the construction of a 20-megawatt solar energy equipment in the Merton data center in North Carolina, the device will be completed by the end of 2012 and the construction process, the use of cleaner energy.
Apple ranked in the 2011 green ranking of the news magazine 50, the ranking by Trucost company statistics, the company's senior vice president. This ranking reflects Apple's future energy consumption is expected, but no anti-should be the potential scale of sustained growth, the performance of this potential will now bring variables.
Apple's ability to maintain growth? Am sure the answer from the company's reliability, the development of enhanced transparency and market sensitivity. Sustainability efforts to defend and create the value of the company. Apple needs of sustainable development - the company's sustainable development needs of Apple such an example.

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