Apple released a large number of new features aimed at the Chinese market

Tim Cook, chief executive officer of Apple Inc., speaks at the Apple Worldwide Developers Conference in San Francisco, California, U.S., on Monday, June 11, 2012.
Tim Cook,苹果公司CEO,2012年6月11日周一,在美国加州旧金山举行的苹果全球开发者会议上发言。
If Chinese Apple fans once felt neglected, Apple appears to be making up for it now.
At its Worldwide Developers Conference in San Francisco on Monday, the consumer electronics maker unveiled a host of upcoming features for its operating systems specifically tailored to Chinese users, including integration with Chinese Internet services – including popular microblogging site Sina Weibo, search engine Baidu, and video sites Youku and Tudou – as well as easier input for emoticons and Chinese pinyin, the system used in China for spelling Chinese words in Roman letters.
Apple’s voice-controlled artificial intelligence system Siri will also now be able to speak and understand Chinese.
Siri’s initial inability to understand Mandarin inspired a series of spoof videos after the latest iPhone was unveiled late last year, including one?viral offering?that depicted young Chinese men touting Siri’s supposedly limitless functionality then failing to get help from their phones in finding everything from food to alternate routes home to toilet paper, each time becoming more and more distraught.
Some of the new features are now outlined on Apple’s website?as part of the new Mountain Lion operating system. They address a number of long-standing issues for Chinese users, who can’t easily take advantage of Apple products’ existing integration with Facebook, Twitter, Youtube and Google search because of government Web filtering and who previously had to use third-party apps or browsers to access Chinese Internet services.
在苹果网站上,新美洲狮(Mountain Lion)操作系统的描绘显示,某些新功能已经内置在系统中。这些新功能专门解决中国用户长期面临的问题。对于那些无法从苹果产品现有的脸谱,推特,Youtube及谷歌搜索的集成中获得好处的人们来说,由于政府对网络施行过滤,他们先前不得不使用第三方的应用程序或浏览器来访问中文互连网服务。
With the operating system upgrade, people in China will now be able to share content on platforms like Sina Weibo and Youku from within the operating system.
The upgrade also includes auto-correction for Chinese pinyin and enables users to type both pinyin and English without switching keyboards, resolving problems unique to Chinese-language users.
Apple’s announcement of the new features shows how the Cupertino-based maker of iPads and iPhones is?rushing to embrace China, now the company’s largest market outside of the U.S., after previously neglecting it.
The world’s largest mobile market by subscribers and second-largest PC market by unit shipments, China had to wait?almost two and a half years, until 2009, before getting its first official iPhone launch. Apple didn’t start accepting payments in Chinese yuan for the App Store until last November.
The company currently faces a number of obstacles, as it is now in the midst of?a legal battle over the iPad trademark?in China and is also awaiting new Chinese regulations that could impact its App Store and mobile devices.
Still, Apple’s efforts in China appear to be gaining momentum. On an earnings call in April, Apple Chief Executive Tim Cook called the company’s growth in China “mind-bloggling,” as its iPhones and iPads have become wildly popular. The company has ramped up its staff in the region and is rolling out plans to expand its retail presence as well,?adding flagship Apple Stores in Shenzhen and Chengdu.
尽管如此,苹果公司在中国的成就表现得势头正旺。今年四月的盈利清点会议上,苹果执行总裁Tim Cook评价公司在中国的增长“令人难以置信”,它的iPhone和iPad产品受到广泛欢迎。公司已经增加了该地区的员工数量,并谋划扩大它的零售业务,在深圳和成都增设苹果旗舰店。
Loretta Chao. Follow her on Twitter?@lorettac
8:52 pm June 12, 2012
jeff wrote:
Mainland China should not be looked at as if it is a nice place to visit and to do business with. Its government is the brutal Chinese Communist Party (CCP) which has murdered 80 million of its own people since 1949 and since 1999 has been attempting the genocide of tens of millions of innocent Falun Gong practitioners by the use of torture, slavery, organ harvesting and murder.
There are hundreds of slave camps and fake hospitals hidden all over Red China where children as well as adults are being brainwashed and tortured. No Western Government or media is willing to expose these heinous crimes because of corporate greed. Red China is the enemy of every thing decent in the World and the cruel gangster regime known as the CCP will soon have to face judgment when the evil Party dissolves.
This is just my understanding, thank you for your consideration.
11:05 pm June 12, 2012
Anonymous wrote:
Wow Jeff, looks like you are bored. Time to invade another middle eastern country for their oil.
You know they will hunt you down for the next 3 generations right? Good luck with your racial profiling, I am sure it will work most of the time. Watch out for them planes in the skies!