2012年6月13日星期三

"Atlantic Monthly" - Apple's 2012 Worldwide Developers Conference (WWDC): everything related to China

This year's new products to the most important part of WWDC from Apple technology giant tumbled. However, the company's most important new development is neither hardware nor software.


Apple has just held the most important of the General Assembly in recent times. Announced the following changes in the Apple products: Macbook Pro hardware performance improvements; other new features of Mac OS X, Mountain Lion, system, for example, desktop alerts, and a key cross-device sharing feature; new edition iOS - Apple's mobile operating system; ambitious the Siri new plan, including the embedding function into the new iPad, and cars.
In the coming weeks, the technology reporter who will all these new features chew pondering. But today another one very interesting thing: Apple specifically mentioned China. Display in Mountain Lion, Mac OSX, senior vice president Craig Federighi, specially in the slide set aside a special chapter describes the new features on the Chinese. He shows a re-design of the Chinese input method and a new Chinese dictionary. There is an important innovation is that the Safari browser is now China's largest search engine - Baidu - built-in support, and you can share content in the video site Tudou and Youku - Americans believe that these sites are pirated The paradise of movies and TV shows of the ordinary Chinese people, these two sites is only the local Youtube.
Apple also said that many similar Chinese characteristics is being added to the iOS system. Company officials confirmed that Siri will support Taiwan's Mandarin (as distinct from mainland Mandarin) and Cantonese - in southern China and Hong Kong people's dialect.
"You can even in China, local search," said Scott Forstall, senior vice president in the iOS miss in implied in this country because of its complexity and special. (In fact, Siri has supported one of the world's most difficult language - Japanese)
The end of the presentation, Apple executives referred to in the third in China, opened the last slide summarizes all iOS optimized Chinese characteristics.
This time so much attention in China is worth noting that - or is unusual, as Steve Jobs would say. This year, because both actors are good at telling stories of Mike Daisey Lane portrait of a stylized Foxconn labor caused public outrage, resulting in Apple and frequent the same time in the news. Foxconn is the assembly of the iPhone, iPad, and other international scientific and technological products factory. Another factor is that Apple and China-dimensional crown almost a farce of the trademark dispute. Dimensional crown claimed that Apple is illegally using the iPad the trademark, requesting legal authority to prohibit the sales of iPad.
Despite these legal disputes, the still strong demand for Apple products in China. Some people even donated important human organs and the first night to order an iPhone. Apple is about to be occupied market is not shocking; its CEO, Cook, visit the Foxconn factory in Zhengzhou, he became the headlines in March this year. (Jobs from this proposal.) Shocking is Apple so open affection to China on key issues. I have the history, Apple has never been like this for other countries to China, devoted so much personalized attention.
Returned to the United States, Apple products have not been listed as critical updates, is almost always careful analysis - suggest Apple will go from here. The iOS integrated Twitter and Facebook! That is mean that Apple deliberately ignored the Google +? In fact, this is very reasonable. This innovation as a critical update, it will occupy center stage. But from this point of view, to be introduced by Apple is not a hardware device, or even a revolutionary software. But a country.

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