2012年6月10日星期日

Internet social trend analysis (2)

Internet social trend analysis (2): The socialization of the Internet to release the creativity of the Internet users, to produce a huge amount of data, facebook, Sina and other platforms to complete the information gathering stage, and how to efficiently use the vast amounts of data on the platform, will be the focus of the Internet the next phase of development. We will import the dissemination of products of the relationship between the chain introduced a social communications solutions. Product model Implementation steps will be based on the product, step-by-step Description of the relationship between chain propagation model. First, classification The microblogging platform is a comprehensive information platform, such as the picture on a relationship between chain saw, we can get all kinds of information, but mixed together, although orderly, but chaotic, we need to simplify and make things For Jane. We will display the information on the microblogging platform, according to news, sports, video, location and classification, this step is simple, a lot of start-up companies do (they do more complicated, but also to join the recommendation engine The calculation results). In short, after classification, the information was collated at a glance. Second, the channel introduces We know that the chain of relations is the information dissemination channels, is the context of the microblogging platform, platforms rely on the operation of the chain of large amounts of data, and the data have an effective spread of power. Classified not only in content, but also the introduction of two basic users social behavior in the comments and forwarding. To decide which information is the value of comments by users, the value of forwards, led by the users of information generated, leading the scope of the dissemination of information. At this point we see is a miniaturization of re-organization over the microblogging platform, microblogging operating mechanism pulled out of its operating results with the master must be similar. Some sites also classified the introduction of the comments and forward, but their information is still dominant by the recommendation engine results, the scope of the dissemination of information is still dominated by the recommendation engine, users of social behavior is just embellishment. This site can only be regarded as the enhanced version of the RSS feed. This is very confusing, it is recommended to understand the relationship between chain. Third, the labeling system After the above two steps, we set up the framework of the relationship between the chain, to enrich them. The chain of the third characteristic is that users have on the relationship between the chain in common, with one or more common ground. Then we can label to allow them to establish links of communication channels. NBA as content classification label, then subscribe to or view the type of content users are interested in the NBA, we can label the NBA, there will be users of this common interest together to form a topic of focus of the relationship between circle. They can share with each other to communicate everything about the NBA. For users, the NBA label, you can quickly find like-minded friends, you can quickly access to such information, you can show your own comment on this platform, so that more people see. Label or flexible, for example, travel to Hangzhou, you can subscribe to @ + @ Hotel, you can receive to open hotels microblogging account, rather than online communication, if you subscribe to @ location, then became the LBS information platform, @ discounts + @ cuisine + @ location + @ brand + @ company group ... Flexible combination of labels, automatic aggregation of common users, free matching, to meet the different information needs of users under different circumstances. Labeling system, we can set up their own "said the beautiful". Fourth, improve the function of This is according to the needs of Internet users, combined with the specific characteristics of the industry to improve, for example by adding the information management module, cloud storage capabilities. After these few steps to the relationship between chain propagation channel as the main microblogging information restructuring, purifying the channels of information dissemination, for bloggers, the information can quickly be potential audience reception, the spread of the target will be more clearly audiences, through the channel can quickly get the information associated with a flexible labeling system allows the audience the personality of the organization of information according to their own needs. Sina attempts
Sina
This picture is said to be the new mobile client's Facebook, microblogging has always been to rely on the relationship between the chain propagation, content classification, is the natural channel classification, it is conceivable that click into the reading category, you can see the reading a wealth of information, you can ignore the results of the calculation of the recommendation engine. Organize information based on the content label can be in school, the same place, listening to music users Classification get together, get rid of the limit of the layer spread word of mouth between friends. Insufficient, the labeling system is not established, it is impossible to reconstruct the relationship between chain propagation channel with a label, the labeling system is not just read the classification, including the comments and forward the classification, labeling and lack of system, the spread of the relationship between chain propagation channel brilliance. The way micro-letters, micro letter of LBS-based communication, the relationship between the chain channel location to contact this information channel matching is very strong, with any combination of one other interest channel, the local reader, the local music lovers, local radio, good scalability, but the existing level of development of the relationship between the chain channel has not got to the stage of large-scale combination of LBS also a concubine status, not to the positive timing, a lucky hit LBS optional micro letter do not have to spend energy in the relationship chain channel. Mainly through text microblogging, waterfalls flow pictures, instagram, with photos, they content to be concerned about the relationship between the chain channel spread, communication, innovation, micro letter just to focus on innovative means of communication, with voice, video, text, create a communication experience that they can not match. Micro-letter way to communicate the same universal, any relationship between chain propagation channel of communication between the users need to micro-letter style of communication, micro-letter can be grafted to any relationship chain, or any relationship chain will gradually with the micro-letter style of communication. The next phase of the Internet with the two development approach, first, to clarify the relationship between chain propagation channel, Sina on the channel to develop their own real-time communication applications, another way is to micro-letter relationship chain channel gradually integrated, integrated approach LBS and relationship chain combination of the use of the channel or micro letter as functional modules embedded in the relationship chain. Sina have the advantage of the platform mass data, you can quickly build a multi-class relationship between the chain channel, this is the advantage of data can not be compared to other entrepreneurs, the new relationship between the chain channel need to rebuild the data, such as the beautiful, said the need to scratch to produce large amounts of data in a day, from this perspective, micro-letter Sina opponents on a level. However, the instant communication of the micro-letter experience coupled with LBS can also set up a temporary relationship between the chain channel in order to meet the information needs of the user situational application context is also very extensive. Micro letter and Sina platform differences gradually become apparent six months after the finishing of the chain of channels will take time. Framework of our relationship chain channel, the dissemination of information highway, followed by how the quality of the information filter, make high-quality information spread farther and more long, so that the homogenization of the spread of spam The power failure quickly, before to solve this problem, open a small difference. Sina by virtue of the contents of the advantages of the platform there is no doubt in the development of the chain of absolute advantage, we need to look at is how long this advantage can be maintained, what way to break the monopoly of Sina's content. This is the relationship between the chain, far from the occurrence, but the logical deduction is a pleasure. Take a look at the rear platform of the competitive situation, ways to break the of Sina content monopoly. Source: sbumblebee, Contributors, the original link . Review Internet social trend analysis (2) "the contents of ...

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