2012年6月13日星期三

Mobile Internet era of the "converged communications"

Converged communications refers to computer technology and traditional communication technologies integration of one of the new modes of communication, integration of computer networks and traditional communication network in a network platform, phone, fax, data transmission, audio and video conferencing, call centers, instant messaging, etc. a number of application services. Mobile Internet integration of financial letter? Its development? This article from the point of view that the value and development of the mobile Internet era of "converged communications" space. At the conceptual level to explain the difference between the concept of converged communications in mobile Internet environment "converged communications" as well as traditional telecommunications. Combined with some of the industry's practical application of case to introduce the mobile Internet era "converged communications" form and level of integration.

A traditional converged communications

Converged communications, computer technology and traditional communication technologies integration of one of the new modes of communication, integration of computer networks and communications network in a network platform, phone, fax, data transmission, audio and video conferencing, call centers, instant messaging, etc. a number of application services. Traditional integrated communications concept is based on IP communications, VoIP, video communication, multimedia conferencing, collaborative office, address book and instant messaging as the core business capabilities, users wherever access to the network to enjoy Unified Communications a variety of services. The tradition of converged communications has three characteristics: 1) service integration (video, voice and data); 2) the interaction of the three areas of telecommunications, the Internet, IT; 3) the characteristics of enterprise applications. This business network is the cornerstone of the telecom operators network (NGN or IMS), to build basic business platform by telecom equipment manufacturers, telecom operators focus on business development. In fact, a simple overview of the ICT integration from the perspective of telecom operators want to see, vision is very beautiful. But the elements of the Internet is weak, weak personal business. Although a variety of integrated communications solutions are known as "users of social relations library as the core, in fact, due to the excessive focus on the communication capabilities, rather than the direct needs of end-users, coupled with the business carried out on the basis of communication with telecom operators interests of competition, so the development is not very smooth.

2 mobile Internet era of converged communications. "

Mobile Internet integration of financial letter? For example, instant messaging, Internet operators have been highly successful in the field of IP communications, the free IP multimedia messaging, VoIP, and video communication services has developed a huge amount of users. In particular, the development of social networking, IP communications capabilities to the next level. From a simple IP information communication, upgrade to closer social relations and exchanges. Free communication, Internet-only seems to have been resolved most of the problems in life, there are other space? If you will be placed in perspective in another space, the intermediate zone of the telecommunications and Internet business, the demand for integration is universal and the general public. First of all, the Internet, covering more and more people, increasing age difference. In addition to young people, emerging new modes of communication may not be able to quickly accept. Secondly, the social tool, after all, life is not all or even the exchange and communication of all. Adults also need suitable communication tool in business or acquaintances social occasion to mobilize. Furthermore, IP communications, mobile Internet environment, regardless of the real-time effects or the stability of communication with traditional telecom fields there is some discrepancy. Lastly, the phone as a tool for daily communication, has been accepted by all. Form, close to the original phone applications more easily by the public to accept. Provide both telecommunications and the Internet advantage "converged communications" to meet those needs, is a trend. Based on the above understanding, it is easy to see that the converged communication needs of the mobile Internet era has not narrowed the contrary, should be expanded. Converged communications concept with the traditional field of telecommunications, if the traditional fusion "cloud" side of the business integration, and more emphasis on business services, Internet operators are focusing on individual areas of business and "end" of the control. Can even be said that the departure from the Internet service converged communications, personalized services and costs above, inherited the characteristics of the Internet service more accessible to the user's favorite. Below to look at the form from the Internet point of departure of converged communications. Into the mobile Internet era, naturally all app form for the cut. Integration of several of the most basic first smartphone app, that is, accounting for 70% of time on the phone, telephone, information, and address book. Fusion also from several business integration began, of course, this app hosted services, is innate. The business linkage between telephony, messaging, address book has become standard practice. Basic IP multimedia messaging, VoIP, video calls, etc., the business is a business account tied to. Firmly grasp the user social relations library "theme, the phone contacts data, the organization hosted communication services and data. Current domestic Tencent QQ Address Book Baidu Baidu contacts, Huawei's daily chat and grand your address book, the basic idea of ​​this business integration. Mentioned here in the center of the "Contacts" has been more than just phone the local address book or local business card, but has contacts to the cloud, the cloud business card concept of evolution and development. Who constitute a communication relationship between the "people" should exist in the "cloud" contacts; all communicate between each other to pass the "cloud" business card; not just the native address book to carry out the expansion and improvement. Accurate to say that is bound to the message / call communication relations, communication relations and social relations complement each other. Because in real life, resulting in a communication relationship, much larger than a local phone contacts. These local data, but the "cloud" contacts "private", a type of "trust". One approach is the local address book is by the owner trust "people", the data used as a communication service filtering natural "white list". For example, do the SMS filter or filter calls, the communication between the "Contacts" are the default blocked. There are one step further use, such as Huawei talk every day, will be the local address book data as a "trusted" receiver, the release of the "cloud" business card, the maximum expansion of public social relationships. Also need to mention that the "cloud" contacts in the traditional sense of the typical services: Contact data upload or backup, have been here only a very low-level, and even some "Tim foot" function. From the development trend, the data record will gradually be recorded in the clouds, do not need the so-called backup or synchronization.

Integration of three levels

From the vertical point of view this concept of communication integration, there are three levels of integration. We enumerate some of the characteristics of several converged communications applications are described. 1) show the aggregate, that the business of IP communications and telecommunications communications business to show available to users. Such as Tencent's QQ contacts at the same time ordinary call and VTalk of allowing users to choose. Call records together. In this way to users to easily choose and communication data aggregation show together, the user will not have the feeling of independent service. 2) business integration, application to the integration of business to provide communication services to users. Huawei every day, for example, chat'll send text messages and send IP multimedia message on an interface, the user in most cases, do not have to care about or choose to send. For users, the "message" sent to the use of such applications meet the basic needs of communication, and experience better, and spend an average lower. (3) channel integration, platform integration from the system of telecommunication and Internet communications, to provide users with the communications business integration of the channel level. Channel integration is divided into two types, a focus on different forms of communication channels interoperability. Message service, for example, the IP information and SMS interoperability. For example, the GroupMe business scenarios SMS group chat. But it also supports IP messages and SMS interoperability and IP push is not up to the SMS notification. In this way not only to make up for the disadvantages of the IP message delivery rate in the network under unstable conditions, while ensuring that the user communication and exchange of experience in network flow, after all, integration of the client experience than traditional SMS more. However, such fusion channel resources due to the excessive strength of the domestic telecom operators, strict control of the current good applications and services are basically the rapid development in foreign countries, the domestic need to wait for a breakthrough. The carrying of another type is more concerned with content, such as a mobile application to support the "super-message" is the IP channel and SMS channels typical combination of complete multi-media business. Through the IP channel multimedia attachments upload to the server, and then through the link of the SMS sending attachments. Under the premise of saving users the cost, to ensure the timeliness of the message, but also to provide a richer content options.
Mobile Internet era of the "converged communications"

Four of future fusion

In recent years, the operator pipeline trend is increasingly evident. Pipeline has not only on an IP channel, even based communications services will be gradually transformed into the emerging service business carrying pipeline. In addition, the mobile Internet, close to the user in the "end" side, the advantages of the Internet service. Furthermore, from the business promotion and development of internet business marketing and the marketing of the traditional telecom business are apparently different, the former marketing effectiveness and user acceptance has proved his worth in practice. Under the premise of the mobile Internet the way "converged communications" must have made great progress. Although confined to the field of personal communications, but this service is gradually stable and robust, to enter the business field, to the industry or enterprise, but also an inevitable trend. Can continue to meet real user needs, there is advance the development of space and power.

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