2012年6月18日星期一

Obama's LinkedIn home page, go to school two strokes ~


LinkedIn is a difficult platform for politicians. So our team of experts to LinkedIn to ask Obama how to better apply it to the campaign, and how to make it play a role in the ordinary small business people.

Recently, we have social media experts group evaluation Romney LinkedIn strategy. This time the object is President Obama. (Note: the number of experts: The 23 LinkedIn experts and marketing experts, and the last 16.)

In fact, President Obama has two personal home page: one candidate Home, one of his campaign team home page. Overall, our experts only gave him an average score. The following is Obama wrong on LinkedIn, but also the use of a warning of the social platform.

An incomplete personal data is not as good as what
Our experts suspect the design of Obama's personal home page staff must be informed two key points: "Do not controversial, and publicity on LinkedIn president."

But the result was incomplete and mediocre. (This is not surprising, after all, the slogan of the campaign in American political history, the most boring.)

His file looks like and he has nothing to do same "Virallock (located in the Dallas social media operations services) to the CEO of Michael P.Grace said," I give him a C-. "

President and CEO of Hurwitz Strategic Staffing Company (New York), Bruce of Hurwitz also agreed.

"The beginning of the data is 'over the past three years, we have done a lot', but even a simple example, Hurwiz said.
"This is grandstanding. In addition, Obama is a professor at the University, but did not book introduction. Is he nothing published?"

Patrick Galvin, from the Oregon-based Galvin, Communications, Inc. (Portland) said: "incomplete politicians a big problem in the personal home page (perhaps all LinkedIn users) and any politician who uses LinkedIn to be a good design personal home page, a crippled home page that show the person does not care about the details. "

2, do not do the Lone Ranger
Whether it is Facebook, LinkedIn, Twitter or other social networking platforms, are the focus of the "Contacts". Obama on the home page contacts, but not recommended.

The Sherpa Social Media (New York), president Scott Swanay said, "Moreover, the lack of recommendation and professional technology to his home page looks like a hastily put together."

To attract contacts to other social platforms

The experts pointed out that the contacts to lead to other social platforms is very easy. The simplest example is to let them easily find the candidate's website, Facebook and Twitter. But Obama is doing a good job.

"This is a wasted opportunity," the Adapt Partners (Raleigh) partner Marty Marti, said, "because you want to attract your LinkedIn contacts and bring them a better grasp of their information platform."

"Obama should put something in there, with some eye-catching but also for his ad, Lovell, Communications, Inc. (Nashville), senior account director and network planners, Scott McIntosh, said," such as slide tablets or Youtube screen!

4, show creativity and individuality
The best idea may come from RockTech (Cambridge) CEO, Dave Gowel, he is also the strength of the connection: use LinkedIn to promote their own to complete the transaction, changing the business model, "author of the book.

He said: "The politicians like Mitt Romney and Obama can not accept the invitation of the connection of all, because the LinkedIn contacts limit is 30,000 people."

So West Point graduate, former Army officer Gowel like a good idea: the president can pre-statement that he only accepted the invitation of the specific groups. Veterans or military families.

Why? Was the Boston Globe described as In LinkedIn Jedi Gowel that, "LinkedIn is a great search tool."

Contact e-mail address you search for the army a good tool for job information, Gowel.

For the rapid development of small companies, you can put these recommendations into the means to find a customer or a particular group, to form a chain reaction.

Do not worry, there are merits (to a certain extent)
Outside of these recommendations, the experts only agree on the merits of the president has a professional team.

Most politicians know that they have to get a LinkedIn account, but they do not know how to use.

"So good digital team and expertise, it is so unsatisfactory, really unexpected," from Boston, author and lecturer (teaching people to use LinkedIn) Diane the Darling said, "actually a recommended did not seem to be casually placed there to ignore the same. "



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