2012年6月27日星期三

Outsourcing bases for the game was released base from India to expand the game in developing countries internationalization strategy

"Angry bird effect." , Reporters have a feeling even that argument are presented to the gaming activities of the Assembly to be held in Singapore in May "Casual Connect Asia" Conference on the Indian gaming industry. To say that the "Dhruva Interactive" company is founded in India early in 1997, Mr. Luo Wo.
Dhruva Interactive the の ラ ji ェ シ ュ · ra オ's
"Dhruva Interactive" Mr. Luo Wo
As long as the use of the U.S. Apple App Store, Google Inc. Google Play ", or use of the transnational scale of the Amazon and the United States face book platform, even if the software developers in developing countries can also through the network will be developed independently of game to the world. Mr. Luo Wo at the meeting pointed out that developers in India, new business opportunities is gradually increased.

■ our common goal is to create a second "angry bird"
"Angry bird" (AngryBirds) is the rise of the great heat wave in popularity around the world popular game. The game is released in Finland, a smaller game developers of the mobile terminal Rovio, the Digital Company "(now renamed as Rovio, Entertainment) 2009. Pay $ 1 or free downloads can play The game launched on smart phones and computers, a variety of platforms, the whole world has been downloaded a total of one billion.
The シ the nn ga ポ ー Hikaru の お the moo ち ゃ house の shop head ni and protectionism "ア nn グ ri the ー バ ー ド, the" グ ッ ズ
Related products listed on the "angry bird" toy store in Singapore

Today, the boundaries of its influence across the game field, the visibility of the substantial increase in game character in people's minds as a brand. A wide range of companies with the role of the game applied to the product launch and to obtain benefits, the mode of its way to the essence of a product to promote.

For example, the toy store listed in Singapore angry bird-related products, carried out in the local chain 7-Eleven convenience store ongoing Collection of stamp rally promotions. Even imitation is also Chinatown can buy, we can see that the popularity of the "angry bird" is more popular than we expected.
Carried out by small companies, "angry bird" as a model of success, and game developers in the development of the country will move toward the world as the company's business strategy.
Once upon a time, the majority of game developers in India are considered as a stand-alone game graphics development, game outsourcing company.

The Dhruva company have provided in the Microsoft racing game "Xbox360" platform " Forza Motorsport series as a development racing images, thus increasing the reputation of the outsourcer. Image art as a variety of well-known game, and now occupy the location of the game in India and open business.
By the success of the company, the American countries of France, Ubisoft Entertainment and the United States Zynga company game developers continue to India, where it has subsidiaries. But its status is considered, the outsourcer is developed by the parent or the parent company's game sales base.
Dhruva Interactive the の ホ ー ー ム pe, ji. Public さ most of the famous ge of the DomNode て い ru past the の Mika results に は Omi で の ー ム ga containing the ma れ ru
Dhruva Interactive company's Web site pictures. The past performance of the website which is listed as the name of the famous game development company in Europe and the United States


■ rapid increase in the Indian game developers
At present, the situation gradually expanded game developers around India 180 degree turn. In India, originally developed the game and released to the outside atmosphere is gradually strong. Mr. Luo Wo said: only 25 in the whole of India in 2010 game developers can be made ​​to 2011, the number expanded to 100, see, for example, increased to 150 on the basis of its own game ideas, and then through the famous game brand developers, game developers in India can seize the opportunity. "Mr. Luo Wo also pointed out that the network spread, India, the local small-scale game developers have founded.
The gradual popularization of Internet cafes in major cities such as Mumbai, India, from about 5 years ago. Popular because of the Korean online game companies actively promote large-scale RPG online games, and its influence is rapidly expanding. At that time, in which the queries received by the company's customer support center, asked the most is: "Why kill innocent monster in the game?" In the past, India did not used to playing games, so most of the players do not quite understand game world "rules."
Indiagames the の ホ ー ム pe to ー ジ. The "ku リ ケ ッ Suites ge ー ム the ga stressed さ れ て い ru
Indiagames company's Web site pictures. "Cricket" game picture

Although it is true, but in India, the popularity of smart phones to the situation in India to make a difference. According to the forecast of India asked the company Netscribes the end of 2014, India's domestic game market will increase to 19.4 billion rupees (equivalent to approximately 27 billion yen), with an increase of 30% compared to 2009. Among them, the share of mobile phone games account for 57%. India's per capita gross domestic product in 2012 will reach 48,700 rupees (about 68,000 yen: The data from the IMF's projections), the size of the market's expectations are getting higher and higher.
Most want to emphasize the prospects for market development in India is very wide. The Indian market potential high level of development, you can start a new marketing strategy and market development. "Embarking on the development of India's leading game developers road" Indiagames "The founder Nuoya Di Mr. - hold Asian noted that the case. The company was founded in 1999 as a mobile phone game development company in 2007 by the Walt Disney Company, a subsidiary of UTV acquisition of the size of the game development sector gradually expanded. The company through the wooden ball will be very popular in the UK and India as the theme of the game.

■ The more smartphone users, the higher the chance of playing the game

The Indiagames create の ni workers ッ ド チ ャ ヤ s
Indiagames founder Nuoya Di - Asia Mr. holders


However, to enter the Indian market not be able to quickly successful. Most mobile phones sold in India is a price of $ 100 feature phone (feature phone), smart phone sales only account for about 10%. To spread to the general or higher, the threshold price, purchasers, naturally limited to the middle class layer of the crowd.
Although that can be 10% of the share, but the rise of gamers will play a significant role. According to the findings of market research firm Nielsen (Nielsen), the competitive smart phone is based on the operating system launched by Google in the Indian market Andrews system configuration of the terminal and the Canadian company RIM (Research in Motion) launched the BlackBerry (Blackberry), compared with users of feature phones, the users within 1 day to spend a longer time. Andrews system configuration terminal is especially the case. 1 days to spend time playing games at the Andrews system configuration terminal 14 minutes; BlackBerry 6 minutes. Apple "iPhone" in the Indian market manufacturing, can be seen, although compared with other regions take longer to lead the Indian market smart phones will be the terminal of the Andrew system.
NASSCOM Game Developer Conference 2011 the の formula pe ー ji
The official website of NASSCOM Game Developer Conference 2011

Holders Asia, said: "The current issue is all the game development company developed the game quality of the product has not yet reached a satisfactory level." On the other hand, a good idea to come up with the development of the game, then early into the game market, and to draw The reaction of the market and to improve the game "business ecosystem" gradually play, and game information on India's dedicated website is also being formed in India. Mr. holders Asia also noted: "Although the Indian market in the Payment there are also in need of improvement, but I think can be solved in the subsequent two or three years out is re-active coordination of the local Indian game developers heavy. "
Game Developers Conference NASCCOM Game Developer Conference "held in India from the fall of 2009. NASCCOM is the government agency set up to revitalize India's software industry. The 2009 General Assembly, the number of participants is only 150 people, and in 2011 their number increased to 700, 2012, the number will increase to 1,500 people, according to the forecasts hold Asia Mr.. Arrangement with the United States in the 2011 list of speakers Zynga The name of the company, Electronic Arts, France, Ubisoft Entertainment company.
Japanese game developers are in the process scored the developer of the Indian market. Japan Square Enix SQUARE ENIX blessing Nakajima Compro Honorary President in Mumbai, India on April 24 to celebrate into the Indian market, held a press conference, released at the conference to be conducted from April 30 India's game development game development competition.

7 events were set in the game, the highest prize of one million rupees (about 1.4 million yen). With Japan
Compared to the prize money, prize money is a little less, in accordance with the prices in India are counted as the large number of Of course, at the same time to support developers in India, the purpose of the game lies in mining can the talent and the future of partnership agreements between the promotion with Indian developers.


■ trend of the times into to take the initiative to release the game originally developed by the outsourcer
"Ra.One" の the ge ー ム wa-イ the nn ド の iPhone ge ー ム department the で ト ッ pu ni na っ ta

Among game developers in India, the expectations of fair competition on the development of new smart phone market and international market gradually expanded.
"Ra. One "of the game in the first iPhone game list in India.
Mr. Dhruva company Roger Thomas in 2006 - Friedman launched "The World is Flat" (Japanese: Nihon Keizai Shimbun published) li which has been filed. In the book to introduce the successful episode of Mr. Roger: he's never seen the bar shooting in Westerns, he, according to the Internet to gather relevant information to produce a 3D image of the demonstration as the sample provided to clients, from the many related to outsourcing work. His episode just represents the changes of the times: many free development tools and network development in the world where you can receive the work.
From "The World is Flat" published after six years, as times goes by, the game developers in India gradually converted to the game publisher. Game developers in India, gradually rendering released in India alone developed the case of the game and scored the success stories of foreign markets.
RoloculeGames の ホ ー ム ji pe ー,
RoloculeGames company website images

Mr. Luo Wo, a strategic goal, the brand of the Indian film (so-called Bollywood, India) to expand the game with India in the international market as the theme. Science fiction film released in India in 2011, "Ra. One "at the same time, Apple iOS
Simultaneous release of the virtual goods revenue in the shooter in the world. Background present in the game was released, with the success of India's Bollywood films in the international market, India's Bollywood themed games will be linked and movies, so you can look forward to strong sales.
Both "RoloculeGames" launched in India, the award-winning iOS game "FLICK of TENNIS ORGANIZATION: 's WARS" section in the national tennis champion tennis themed games. As to give full play the tennis game of touch screen operation The game 5 out of 4.5 praise from the Japanese gamers. It seems, the story of the game exhibition game with the United States much like so many players do not feel the game produced in India. Although the world is not limited to the workplace level of "reality, from developing countries, production of the game can also be gradually compete with the game from the developed countries. Spread to the entire corner of the world network communication can be seen by the case of India, will change the shape of the world's game industry.

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